Friday, December 24, 2010

Shanies: Video of the Year

Much to do in preparation for Santa's arrival tomorrow, so I'll keep this brief. It simply wouldn't be the Shanies if somewhere in all this madness, Hollerado didn't make an appearance.  Considering nearly 4 years of fan-boy-ism, I'm almost contractually obligated to fit them into my annual review at least somewhere.

This year, while the boys did their usual workhorse load of touring and also put on some fantastic live shows, the thing which best captured my heart was their second video for the song Americanarama.  While I loved the original video in all of its Dave Foley-creeping-around-a-bunch-of-scantily-clad-individuals-ism, the new video was a fantastic, original, and fun idea.  More and more bands are taking on incredibly ambitious music video projects in an attempt to be the next viral internet video and while Hollerado may not be as big as Star Wars Kid or Dramatic Chipmunk, they're video has well over 700,000 views.


-Tell me what I want to hear but not what I need to know