Sunday, December 23, 2012

Shanies: Video of the Year

Now into day 2 of my 5th annual shoot-my-mouth-off-about-music-because-I-can-fest, today we'll be talking about my favourite music video of the year.  There were a lot of really cool clips this year, however, near the end of 2012, one obvious frontrunner began to shine through.

I am, of course, referring to Macklemore & Ryan Lewis, with their positively genius, ab-hurtingly hilarious video for Thrift Shop. Part of the brilliance of this video is in how joyous and tongue-in-cheek the song itself is - Macklemore spitting about thrifting and the larger implications of a materialistic, status-driven culture. Part of the brilliance also lies in the incredible work of Jon Jon Augustavo for being able to convey Mack & Lewis' fun, carefree and high-energy style (just watch some of their live videos to get a hint of what I'm talking about. If you haven't seen the video below, you've likely been living under a rock.

Honourable mentions to Kid Koala for his clever, simplistic, coordination video on 8 bit blues.

-Perfect craftsmanship from the imperfections of his craft