Thursday, May 14, 2009

The cradle will rock

So, this is something which I stumbled across a while ago but have been saving (read: I don't have a damned thing to write about and I'm too lazy to do some hunting). This is not the introduction of a new band, but more a new medium, and an entirely new way to mess with small children.

Because really... one can never get too much of that.

The website is called Rockabye Baby! and since 2006, they've been finding ways to do increasingly disturbing things to the infants of today (which I can always respect). The premise is simple; let's take a bunch of famous recording artists from the past 50 years and re-arrange their classic songs into a lullabye-muzak form. It is genius marketing, as we're now getting a generation filled with anxsty teens growing up and having eye-shadow-wearing kids of their own.

Covering bands such as The Beatles, The Rolling Stones, Led Zeppelin, AC/DC, Radiohead, Coldplay, Metallica, and Nirvana, Rockabye has created one of the most clever business models I've seen in a while.

The only worry I have is that they've also started to cover bands like Tool. Now don't get me wrong, Tool is one of my favorite bands and if (god save us all) I ever have a kid, I would love to hear Hooker with a Penis playing in the background of my nursery. However, I really have to question what this 'third eye opening' music is going to do to our kids' heads.

On one hand, we could create a generation of musical genius snobs, who have passed through their inevitable 'Zeppelin phase' by 2, become bored of the Beatles at 3, and are suddenly getting into coke at the age of 4.

And on the other hand, suddenly the new rock n' roll age is going to be Forever 7.

-When everything's smooth, I would have been rough